KnowVertical is a Vertical Advertising Network blog committed to delivering innovation and solutions and adding some humor to our world as we are all out trying to build a great and competitive businesses. KnowVertical blog is intended to provide insight to the industry to help develop market strategies around launching and managing vertical advertising networks, also known as Media Networks.
Our "data focused blog" builds on our Adify, comScore, and 'in market' expertise in the Vertical Advertising Market to bring some real insight to the market. We also have tons of industry experience in helping and guiding businesses in managing vertical advertising networks. Using our industry knowledge and data.
Leveraging Adify service-offering expertise and technology capabilities, we identify new business and technology trends and publish content to help media clients around the world:
- Expand ad reach in specific online categories
- Increase revenues in existing markets
- Improve operational performance
- Provide better solutions to advertisers in the market
As a part of Adify, we have extensive experience and research into the vertical online advertising space. We work with the world's leading publishers and advertisers of all sizes. Our commitment to knowledge based strategy development strengthens and extends our relationships and ensures our clients success.
The content on KnowVertical is written primarily by Jim Larrison, EVP Platform Sales & Service at Adify. We also enjoy guest posts once in awhile.
