KnowVertical Blog

A Point of Clarification...

Some of you might have seen the opinion piece on MediaPost referring to my personal blog KnowVertical. It criticizes me for not making it more obvious that I am the Executive Vice President of Platform Services and Sales at Adify.

As you may or may not be aware, I spend the time I am not at Adify blogging about vertical ad networks and offering ideas and observations via KnowVertical. The idea behind this blog is to offer broad and in depth information on the vertical ad network industry as it has been a space I have been active in for some time. I wanted an outlet to share the incredible amount of knowledge I voraciously consume on a daily basis and leverage my years of market expertise via my work with comScore.

I wear many hats in the vertical ad network space and I have updated the KnowVertical blog to reflect that. I had been relying on the link to my Twitter page and email as a mechanism for people to identify me with my role at Adify, but realize that might have confused those of you who did not check it out. I hope the updated blog clears up any questions you have, but if not, feel free to shoot me a note via the contact links.

Have a great 4th of July!!!

Welcome to the KnowVertical Blog!

This blog focuses on the online advertising space, most specifically in the vertical ad network market. Since the inception of online advertising back in the early 90’s there have been amazing new developments. 

The market is growing like never before, the cost of selling and servicing online advertising has shrunk dramatically and more brand dollars are flowing online than anytime in the history of the internet.

The KnowVertical blog should challenge your traditional lines of thinking, while also providing you value and insights.  This blog should make you think.  This blog should provide you with information and knowledge you never had before.
We hope you are able to participate in our community and share in any experiences or thoughts you may have associated with the online advertising market.

It is an amazing time to be involved with online advertising.  We hope to encapsulate the experience and the times as to not only provide real strategic and tactical value to our readers, but also provide a true snapshot of the online advertising world like no other.

Thanks for being a part of the KnowVertical Community!